Author tip #1:
Speaking at a user group? a conference? in the middle of a cornfield to some field mice? Tell your editor. Don't wait for us to find the pictures from it in your blog and think "hmm, we could have sent books as door prizes, fliers, cheese...."
Author tip #2:
Don't think your editor cares about your user group or conference engagement? Maybe you need a new editor.
Seriously, the good editors do care. They religiously pass this info on to marketing, PR, etc. You may not see action on every event, but try us, let us help you.

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