Erik Dafforn reviews Professional SEO with ASP.NET on ClickZ

Erik Dafforn who I know from his excellent SEOSpeedwagon blog (he's actually one of several bloggers there) wrote a great review of our Professional Search Engine Optimization with ASP.NET on ClickZ. In it he says:

"It's a good resource to help both SEO professionals and SEO-minded Webmasters deal with the issues that face them."

It's a shame that not more ASP.NET coders and webmasters care about the "small but critical union" of ASP.NET and SEO as Eric calls it. But more should and when they do, Wrox has the book for them.

Of course, there's also the PHP version of the same book.

Comments

[Erik]

Jim,

I wanted to clarify one part of the article that didn't come out as I intended. I originally wrote:

"I appreciate how authors Christian Darie and Jaimie Sirovich have injected technical discussions with SEO philosophy, such as when they explain how smart usage of the robots.txt file can quickly quell some duplicate content issues, yet *it* doesn't address the problem of accrued internal link equity."

In this case, "it" referred to "smart usage of the robots.txt file," which shows that the authors have addressed multiple sides of the dupe content issue.

After my column went through copy-editing, it said,

"I appreciate how authors Christian Darie and Jaimie Sirovich have injected technical discussions with SEO philosophy, such as when they explain how smart usage of the robots.txt file can quickly quell some duplicate content issues. Yet *they* don't address the problem of accrued internal link equity."

This makes it sound like "they" are the authors, which makes it sound like they failed to cover something important. My intent was the opposite.